SEO and SEM prime factors affecting the ranking of a website. The content and quality of the website affect how your website is ranked on Google’s Search Engine Results Page (SERP). All companies struggle to come on the first page of the results page.
SEO uses unpaid methods to bring traffic to your website while SEM requires paid marketing techniques like Pay Per Click (PPC), Paid Search, remarketing, and Display Advertisement.
Some small business owners feel that SEM is not required or not applicable to their growth in sales. But it is not true; all types of businesses can benefit from SEM. Let us take a look at the top 5 ways SEM Profits your Business.